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The Epidemic Of Plague Strikes Essay - 1274 Words

Introduction The book When Plague Strikes, is about 3 deadly diseases. It s about the Black Death, Smallpox, and AIDS. Each of these diseases can cause a serious outrage of death. The book also tells about how doctors try to come up with treatments, medicines, and antibiotics to try and cure these diseases. All these diseases got the best out of everyone. Some people reacted differently than others with these diseases. All the diseases came in play in A. D. 1347, when the Black Death broke out for the first time in what’s today is know. As southern Ukraine. Key Idea 1- The Black Death The Black Death started off as a mysterious disease that started near the Black Sea in southern Ukraine. The victims of this disease suffered from headaches, staggered when they walked, and felt weak and tired. On the 3rd day of having this disease, your lymph nodes would begin to swell. This swelling became known as buboes, from the Greek word boubon, which means groin. This then gave this disease it s official name: The Bubonic Plague. Victims would begin to bleed and usually died in the 5th day. The carriers of this disease were rats and fleas. It first started off with fleas, then fleas would then jump on rats and the rats would give the disease to humans. The disease didn t harm the fleas and the rats could only take so much without showing ill effects. Rats would get on ships and make everyone on the ships sick. This is how the Plague traveled. Galen a GreekShow MoreRelatedCan Epidemics Be Avoided?1024 Words   |  5 PagesCan Epidemics be Avoided? Epidemics can happen anywhere and can strike at any time. An epidemic is a spreading of a disease in a community that attacks numerous people. An example of an epidemic today is the recent outbreak of Ebola. Ebola has ravished throughout Africa for about a year and the United States has only had a few cases of it just recently. The United States and other countries have communicated with one another so outbreaks don’t occur and Ebola remains isolated to one country. TwoRead MoreBlack Death Dbq1206 Words   |  5 Pagesdid not accuse any minority of initiating the outbreak. The entire reason that the Black Death even spread in the first place was because of interactions. Trade was the main way the plague spread, mainly in Europe. (doc. 1) Since the Black Death spread more into Europe, more Christians were stricken with the epidemic and they thought it was a punishment from God. The Muslims saw it as a blessing because one of their rival religions was being depleted. This map was made to show where the Black DeathRead MoreMedieval Times : The Greatest Catastrophe Ever Essay1578 Words   |  7 Pageshad no preference in victims; men, women, and children; Jews, Christians, and Muslims; even animals all fell prey. This ruthless intruder was the bubonic plague known as The Black Death. Historian, Ole J. Benedictow refers to the epidemic as â€Å"The Greatest Catastrophe Ever,† but just how devastating was it and what was the lasting impact? The plague was caused by bacteria known as Yersinia pestis and was common in rodent populations (â€Å"Ecology and Transmission†). When rodents, such as rats, became infectedRead MoreBlack Plague1589 Words   |  7 PagesThe Epidemic is Here The Black Plague, one of the most devastating out breaks in history, is an historical event brought about with a great depression throughout Europe. This plague brought out the worst in mankind during the time the plague ran its course. How do people behave, when there environment becomes life threatening? (Herlihy, 18). The Black Death accounted for nearly one third of the deaths in Europe. Due to the death of many people there were severe shortages in labors, duringRead MoreThe Plague Of The Bubonic Plague1562 Words   |  7 Pagesquote by Matteo Villani, â€Å"It was a plague that touched people of every condition, age and sex. They began to spit blood and then they died—some immediately, some in two or three days, and some in a longer time†¦Ã¢â‚¬ (Crash Course World History, Min 6 Sec 43). The plague is known today as: the Bubonic Plague. When the plague eventually found its way into Europe in 1348, an estimated one to two thirds of the whole population was eradicated. But how did the plague get there in the first place? It mostRead MoreFinding a Scapegoat: Religious Persecution During the Great Mortality1507 Words   |  7 Pagesmid-fourteenth century, much of Europe had heard of a plague which ravished central Asia decades prior. Rumors of awful pestilence and death spread though the continent, yet most would not be able to fathom the awaiting catastrophe. Between 1347 and 1351, the mysterious force of the Black Plague was estimated to have killed off one-third to one-half of Europe’s entire population. Although there is now a medical explanation for the occurrence of the plague , religious fanaticism, ignorance, and superstitionRead MoreBlack Death And The Black Plague1234 Words   |  5 Pagesalso known as the Black Plague, was one of the most deadliest diseases of all time. This disease came to Europe around 1347 C.E, by merchants from East Asia. The Black Plague then spread all across Europe, and killed over 25,00 0,000 people. The Black Death had its effect on many things. The peasant and noble differentiation was realized to be bogus, the belief in religious authorities came under question, and poor people actually benefited from the Black Death. After the epidemic declined there wereRead MoreThe Black Death And The Middle Ages879 Words   |  4 Pagessuffering. They also resented the clergy because some of them left the cities to go into a rural setting so they would catch the plague. During a time of constant death and despair the people needed the clergy more than ever. After the Black Death the Europeans started to try to reconstruct their political order and the trading networks. In the late fourteenth century the black plague had died down and the political structure needed to be fixed. Rulers tried to fix this by fostering beliefs and rituals thatRead MoreEuropean Colonization Of Europeans And Native Americans1503 Words   |  7 PagesAfter Columbus sailed the blue ocean in fourteen hundred ninety-two, the New World encountered catastrophic epidemics from the European conquest. The spread of diseases between Europeans and Native Americans led to a demographic calamity. The earliest explorations from European countries introduced a plethora of diseases; these diseases hindered the Native’s population and way of life. Not only early explorations of European countries impacted the indigenous people, but the settlement and encountersRead MoreA Journal of the Plague Year1245 Words   |  5 Pagescommunication of information in A Journal of the Plague Year by Daniel Defoe. This instability of the language in this proto-novel is caused by the author citing two sides to every point or statement he makes causing contradictions. On top of this Defoe repeats the same points throughout the entire text. This uncertainty helps to make the reader believe the writing is an actual journal as opposed to an edited, actual non-fiction. A Journal of the Plague Year starts out with the narrator, H.F.,

Marketing Research on Tea Industry in India Free Essays

MARKET RESEARCH ON MAJOR TEA BRANDS IN INDIA Siddhartha Lodha PG-A History of Packed Tea in India The history of tea dates back to 750-500 BC. Researchers have found that the cultivation and consumption of tea has been taking place since more than a thousand years. However, commercial consumption of tea started with the British rule. We will write a custom essay sample on Marketing Research on Tea Industry in India or any similar topic only for you Order Now It has now become a part of the Indian culture. Tea laid it’s foundation in India at the turn of the 20th century, when the major emphasis was on the exports of Tea. Earliest reference to a domestic market came from MacKay of Brooke Bond. Equipped with capital and premises, Mackay settled down to serious business. Mackay clearly identified his objectives as to pick up teas suitable for Brooke Bond blends at home, rather than getting them at London and to create and make profitable, a packet and blended tea trade in India and generally in the East. In the early 20th Century, much of India was orthodox and all foreign habits were considered alien and against Indian ethos and culture. In fact, later, when tea was officially promoted by the Tea Market Expansion Board, strong religious pressure groups launched antitea campaigns against tea drinking. The domestic market was very small and hardly able to sustain. Packing material, mainly caddies and cardboard cartons, were imported the UK and the tea was floor-blended and hand-packed. Sales totalled around 17,000 lbs. and the whole operation produced a loss without inclusion of overheads and other costs. It therefore needed a great commitment to persevere this kind of a venture. Backed by the promotion and propaganda efforts of the Tea Market Expansion Board that became the Indian Tea Board through the pioneering efforts of Brooke Bond (more about this later), a strong demand was created for tea as a beverage and the Indian masses avidly took to tea. However, much of the fallout of this phenomenon went to loose teas because of the price factor, so we see a strange development in the packet teas trade in India. In the early years, i. e. the first three decades of the century, the trade was predominantly in the hands of foreign companies and the incipient demand was centered on a small segment, introduced to tea through the Western industrial civilization. The early brand names were based on colors — Red label, Violet label, Green label. The first sale record in India was in April 1903 and the entry reads: Red Label †¦ 720 lbs. Violet Label †¦ 300 lbs. Green Label †¦180 lbs. The fact that Brooke Bond Red Label recorded 720 lbs. as a very auspicious augury for this famous brand, which attained dizzy heights in later years to become the largest selling brand in the world. The early entrepreneurs of packet tea marketing realised that if the trade had to expand, the purchase price of the tea had to be more affordable for their Indian consumer and the tea had to be better presented. In India however, the main consideration was price, one that the lower economic section of th e Indians could afford. When the brands were first launched in the first decade of the century, the cost of the tea in the packet was roughly 60% of the total price. Despite this, prices were considered high. But the demand had been created and was snowballing — opening the floodgates to loose teas, which were at least 20% cheaper than the corresponding tea in packets. Opinions on the worth and prospects of the internal business seemed gloomy. One opinion was that â€Å"Indians can never become tea-minded†. This was based on the English custom of brewing tea in pots, using a long leaf — a leisurely and luxurious habit. It is interesting to note that very early in the century, the marketers of packet tea recognised that if tea had to be made popular among Indians, it had to be presented differently, keeping in mind the Indian cooking habit of boiling. So dust tea was born. ‘Kora’ was the first brand to be introduced by Brooke Bond in paper form packets. The real expansion of the packet business in India came in the early l920s, with the introduction of the direct selling system by Brooke Bond. As was said earlier, the distribution was left in the hands of distributors and stockists who could do a maintenance job but could not do anything to create demand. The depot system or direct selling system helped in introducing tea to the vast population of India but it meant a heavy investment in marketing in the earlier years. It helped in establishing a two-way communication between the salesman and retailer and cemented a personal relationship between them. For a product like tea, where freshness was an important factor, it helped in ensuring stock rotation. Under this system, the companies like Brooke Bond and Lipton, who followed suit through their own personnel, called on all retail outlets on a regular basis and supplied tea on a cash-on-delivery basis. There was no need for the retailer to carry any large inventory, as the calls were on a weekly basis. The system backed by the effective propaganda by the Tea Board really sparked off a consumption explosion, taking India to the position of the largest tea-drinking nation in the world. Today tea has become established as a food habit in all socio-economic sections. In India, tea is an essential item of domestic consumption and is the mostly consumed beverage. Further, tea is the cheapest beverage amongst all the beverages that are available in India and it is very popular amongst all sections of India society. The Indian tea industry engages around 20 lakh of workers, directly and they mainly represents the under privileged sections of the India society. The Tea Business in India registered a total turnover of Rs. 10,000 crore in the previous year. Top Tea Brands in India Brooke Bond has touched millions of consumers with a range of tea offerings appealing to the diversity of their tastes. It has the strongest foothold amongst any of the tea brands in India and touches the homes of over 500 million consumers. The values and personality of the master brand Brooke Bond reflect a warm, sociable, approachable, perceptive and dependable entity. Brooke Bond is the tea expert that selects the best at every stage – from the garden to the cup. The brand, therefore, is seen to offer the appropriate teas for all tea moments in the consumers’ lives. Brooke Bond offers a strong portfolio of four sub-brands namely, Brooke Bond Taj Mahal, Brooke Bond Red Label, Brooke Bond Taaza Brooke Bond 3 Roses. The range offers a full variety of benefits as well as price points to cater to diverse sections of society. For over 4 decades, Taj Mahal has been the gold standard of tea in India. It has been a pioneer of innovations in the Indian tea market First Premium Tea Brand First to introduce tea bags First to usher in new formats and concept, like instant tea – Dessert Tea Brand ambassadors personify the true essence of Taj Mahal (Ustaad Zakir Hussain, Saif Ali Khan) Red Label contains natural flavonoids that helps improve blood circulation and keeps you healthy. Red Label Natural Care has a mix of 5 Ayurvedic ingredients like Tulsi, Ashwagandha, Mulethi, Ginger and Cardamom. Red Label Dust has strength, taste and comes with the Red Label promise of great quality. Red Label Special has extra-long leaves to give you great taste, colour and superior aroma. Entered the lives of the contemporary Indian housewife in the 1990s. Unique and refreshing blend of tea that’s sprinkled with fresh green tea leaves. It’s her daily cup of joy that helps her to refresh and connect with her inner self and aspirations. The advertising communication for Taaza is a reflection of this relationship. Chronicle of the aspirations of a housewife over the past two decades. 4th largest tea brand in India with a portfolio spanning in both leaf and dust segments. 3 Roses which was synonymous to the trinity of perfect colour, perfect strength and perfect taste 3 Roses stood as the bedrock for strengthening a married couple’s relationship with each other 3 Roses has redefined the nature of relationship shared between married couples in India Brooke Bond Sehatmand (Arogya) was launched in early 2010. Brooke Bond Sehatmand with Vitamin Power, helps to keep families healthier through their favourite daily beverage 3 cups of Brooke Bond Sehatmand helps to satisfy 50% of the Recommended Dietary Allowance (RDA) of Vitamins B2, B6, B9 and B12 Brooke Bond Sehatmand successfully runs the ‘Sehatmand Parivaar, Sehatmand Bharat’ movement – an initiative to reach and make a difference to 500 million families across villages in India through education on health and nutrition. nd most trusted beverage brand in India Market leader measured by volume and value branded packet tea Has transformed the way beverages are marketed by positioning tea as a catalyst for social change Promotes social awakening and action through its landmark ‘Jaago Re’ marketing campaigns References: 1. History of Packet Tea : http://www. contemporarybrokers. com/item. aspx? id=100 2. Brooke Bond Brands : http://www. brookebondheal th. com/our-brands. asp 3. How to cite Marketing Research on Tea Industry in India, Essays

Indian culture Essay Example For Students

Indian culture Essay There are many goals the author attempts to achieve but the most probable one is to alert the reader, as Amrita Pritam believes, of the backwardness of the rural society in India from a feminist perspective. She does this using a special approach in which she does not adopt the critical method nor does she comment either with or against, in fact, she takes the stance of an observer to try and repel the possible accusations from the reader of her being biased, unjust and leaning towards the western ideology. The story is like a reflection of Indian customs and tradition where members of the community are obliged to think of other individual views and so surrender by committing acts for the simple grounds that others may resent it. This habit or ritual is also found in many other societies showing that Indian way of life is a mixture of different backgrounds and beliefs. Moving on to the narrative under analysis, the writer carefully selects the title which is also a powerful phrase that seals the story and its main purpose. The Kerosene of the title is the liquid used for the Hindu practice of Sati where the wife of a lost husband soaks her clothes with paraffin or kerosene and sets herself alight consequently burning to death. The writer could have meant that this practice basically stinks as much as kerosene itself, and its clash with modern principles (i.e. old practices such as the Sati are ancient and merely history, not for acting upon.) The story reveals that the oppressed character Guleri, who is the wife of Manak another main character, is almost a slave, not only physically where she does all the labour, sweeping the floor, cleaning the house but also in her dealings as she does not possess full control of her actions since her mother-in-laws opinions enjoy great dominancy in all important decisions. Guleri, in this story, represents all Indian girls or young ladies. The author chiefly uses this substantial character in order to depict the suffering of girls in such a society and the injustice which is committed against them. The married girl, in this case Guleri, is not permitted to visit her parents frequently and the writer, Amrita Pritam, shows this by saying that Guleri was to visit her parents only once a year, Once every year, after the harvest had been gathered in, Guleri was allowed to spend a few days with her parents. The writer also describes the married girls desperateness to see her parents by first describing in sufficient detail how she ran out of the house when she recognised the neighing of a mare and she puts in a short sentence The mare was from her parents village2 to give the statement some value, she then describes Guleris jubilant but silent reaction when she imagines her fathers house in Line 3 of the story. Guleris homesickness is not neglected and is mentioned in the second paragraph where the location and the distance between the two villages. Whenever Guleri was homesick she would take her husband, Manak, and go up to this point.3 The point referred to is the one where her parents village would be visible from. This shows that Guleri was occasionally homesick and that the closest she could get to her beloved parents was a glance where their village would just show in the horizon.  Amrita Pritam, in an attempt to exemplify how Guleri is deprived from seeing her parents frequently she points out: Guleri always counted the days to the harvest. The girl whose sufferings are being uncovered by the author is also not allowed to travel by herself, They sent a man to Lakarmandi to bring her back to Chamba. This would mean that the girl would be made dependant rather than independent. The husbands family play a crucial role in the running of the wifes life, especially the most feared mother-in law.  The power of the mother-in-law (from the male side) is one of the main points used to illustrate the backwardness of such societies. The wife Guleri acknowledges this fact in the story when replying to Manak as he was trying to persuade his wife not to go to the festival, Your mothers said nothing so why do you stand in the way? .u697ac16e5710c9b3694c04f0c74f8690 , .u697ac16e5710c9b3694c04f0c74f8690 .postImageUrl , .u697ac16e5710c9b3694c04f0c74f8690 .centered-text-area { min-height: 80px; position: relative; } .u697ac16e5710c9b3694c04f0c74f8690 , .u697ac16e5710c9b3694c04f0c74f8690:hover , .u697ac16e5710c9b3694c04f0c74f8690:visited , .u697ac16e5710c9b3694c04f0c74f8690:active { border:0!important; } .u697ac16e5710c9b3694c04f0c74f8690 .clearfix:after { content: ""; display: table; clear: both; } .u697ac16e5710c9b3694c04f0c74f8690 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u697ac16e5710c9b3694c04f0c74f8690:active , .u697ac16e5710c9b3694c04f0c74f8690:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u697ac16e5710c9b3694c04f0c74f8690 .centered-text-area { width: 100%; position: relative ; } .u697ac16e5710c9b3694c04f0c74f8690 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u697ac16e5710c9b3694c04f0c74f8690 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u697ac16e5710c9b3694c04f0c74f8690 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u697ac16e5710c9b3694c04f0c74f8690:hover .ctaButton { background-color: #34495E!important; } .u697ac16e5710c9b3694c04f0c74f8690 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u697ac16e5710c9b3694c04f0c74f8690 .u697ac16e5710c9b3694c04f0c74f8690-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u697ac16e5710c9b3694c04f0c74f8690:after { content: ""; display: block; clear: both; } READ: How does Shakespeare use the arras device for particular effect? EssayAnother major factor of Indian culture which is also linked to the mother-in-law is the shame or even the crime of not being able to produce a child which makes the wife completely useless and not worth remaining as a partner. This is not necessarily because the mother of the husband dislikes the worthless wife, in fact, the main possible reason is the mother-in-laws worry from her friends or family as they could go around gossiping that she hasnt had any grandchildren. So this particular point could defame and affect the familys honour, leading their family to consequently marry their son, Manak, to a n ew bride for the cheap price of five hundred (500) rupees, showing that the wifes value is little more than that of a farm animal. Despite what has been said so far the story is not totally critical, this is evident when the writer does not neglect the happy occasion of the harvest festival although it was mentioned to say that this is the only happy occasion in the wifes life: Their dupattas would be dyed, starched and sprinkled with mica to make them glisten. They would buy glass bangles and silver ear-rings. The story also reflects the romantic part of Indian culture where Manak first met Guleri, describing her, many years after his encounter with her, as: unripe corn full of milk. This proves that the husband does love the wife but nothing is in his hands and if his mother says so then it must be so.